LEGO – She Built That!

I had the Pleasure of DJing LEGO’s “SHE BUILT THAT” Campaign at the Canadian National Exhibition this year!

LEGO is one of those magical brands that helps kids and adults unleash their creativity, imagination, learning and discovery.

I Love LEGO and I love that they created this campaign to help encourage girls to build!

From a creativity standpoint, even from an economic standpoint, when girls and women learn and build, communities improve. They share, teach. I know this first hand having helped a non-profit founder help women in refugee camps in the middle east. When you help a woman, when you help a girl, they build, they teach, they share and they make their family, their friend circle and their community a better place. They uplift each other.
It’s a campaign and a worthy cause that has positive ripple effects that multiply beyond our imagination.

That’s why campaigns and causes like this are important to me. It’s not only about words but it’s about action. That’s what LEGO did with this campaign. They put their money and efforts into something that helps create the world a better place. One LEGO piece at a time!